About the article
K.V. Smirnova
The article considers the prerequisites for the formation of a post-industrial society by analyzing the economic models of the XX century. The impact of the sphere of production on information technology is displayed. The features of modern capitalism, in which the main type of raw materials is data, are presented. A new form of public organization is described – a platform that allows an individual to be in the process of choosing his identity. Qualitative change in intrapersonal psychological processes is considered as a result of the functioning of a platform society. The unique features of the Internet are listed. The significance of the influence of all economic, communicative, social transformations on the position of a person in society and the change in the perception of his worldview is displayed. The need for this analysis is due to the process of global globalization and digitalization of all spheres of human life, as well as the impossibility of a person's refusal to use modern technologies
industrial society, communication technologies, platform, informatization, identity transformation.