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PSYCHOLOGICAL ASPECTS OF PROMOTING SERVICES OF A PSYCHOLOGIST-CONSULTANT IN THE MODERN MEDIA SPACE AND DIGITAL WORLD

DOI: 10.46573/2409-1391-2023-3-69-73

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Authors

E.V. Stelmakh

Abstract

The issue of the promotion of the services of a psychologist-consultant, the specifics, psychological aspects of the positioning of a specialist of this profession in the information space are considered. Based on the presented facts, a conclusion is made about the effectiveness of ways to promote psychological assistance.

Keywords

psychologist-consultant, promotion, marketing, target audience, sales offer, social networks, mass media.