About the article

PERSONALITY AND ITS SOCIAL ESSENCE IN A DIGITAL SOCIETY

DOI: 10.46573/2409-1391-2025-4-27-35

Download article

Authors

L.V. Udalova

Abstract

Тhe article is devoted to the study of the problem of the transformation of the social essence of an individual in the context of the digitalization of society. The analysis of the causes indicates that digitalization leads to the transformation of sociocultural phenomena, changes the ways of constituting the subjectivity of an individual and traditional forms of social interaction. Special attention is paid to the philosophical understanding of changes in the nature of an individual, social identity, and digital essence. The article concludes that the digital essence becomes a new form of an individual's existence, combining the real and the virtual, which creates both new opportunities for self-realization and challenges related to the risks of social instability and loss of authenticity. Identifying these risks and challenges will allow us to develop effective approaches to social adaptation and the full development of an individual's subjectivity in a digital society.

Keywords

: personality, social essence, digital society, digital identity, virtual personality, digital essence, digital transformation, and social interaction.