About the article
O.I. Tumanova
In the context of digital transformation and the continuous complexity of business processes, strategic management of a modern company must rely primarily on high-quality analytical data. The use of business analytics capabilities to work with such data allows for the formation of an interconnected set of modern business management methods, within which advanced information technologies are applied, which in the aggregate allows to achieve maximum efficiency of business processes in the company.
business analytics, strategic management, digitalization, company management.