SPECIFICITIES OF E-COMMERCE ON MARKETPLACES: AN OVERVIEW OF THE MAJOR MARKET PLAYERS

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Authors

T.B. Yakonovskaya

Abstract

This article examines the specifics of trading on marketplaces. It highlights the distinctive features of e-commerce, as well as its pros and cons. It compares the economic characteristics of the main players in online trading, highlighting their characteristics, advantages, and disadvantages. It also describes an algorithm for users who decide to start trading on marketplaces.

Keywords

e-commerce, marketplace, online platform, online trading, online sales market, online store, seller, buyer.