About the article
PAVLOVA Nadezhda Ivanovna – Candidate of Philological Sciences, Associate Professor of the Department of Russian Languag, SPIN-code: 4354-0349; e-mail: nadija_80@mail.ru
The article analyzes the current socio-cultural changes in the communication model of interaction between the author and the reader, due to the digital capabilities of the modern era. The main consequences associated with the tendency of unhindered entry into the literary space of both authors and readers are investigated. It shows how the culture of everyday life influences genre transformations, literary consumption and the quality of a literary text. The mechanisms and strategies of ongoing transformations in the mode of the author and the readership are traced, correcting the idea of literature as an institution and establishing new conventions in the modern literary process. Such phenomena as literary workshops and similar forms, writer's coaching, and network communication affecting the status of the author in the reader's perception are considered as registers of communication. The changing contours of interaction between authors and readers become the basis of the anthropological turn in literature caused by the virtualization of communication.
literary communication, media space, communication model, modern literary, author, reader.