About the article
A.V. Vaisburg
The main concepts of imitation as an interpretation of the concept of "fashion" by various sociologists are presented. The social functions of fashion, factors of fashion movement and development are revealed. The spheres of modern fashion activity are described. A separate direction – wedding fashion – is considered. Changes of wedding dress under the influence of socio-cultural factors are shown. The results of content analysis of photographs on the topic "Women's wedding fashion as an indicator of socio-cultural transformations of society" are analyzed. The most preferred colors, components, materials, length, finishing of the dress; accessories, capes and headdress of the bride are studied. The socio-cultural features of each particular era in various elements of the bride's wedding attire are reflected.
fashion, wedding, bride, culture, epoch, dress, imitation.